Chooks-to-Go Issues Apology to Quiboloy and KOJC
In a recent public relations turn, Chooks-to-Go, one of the Philippines’ leading roasted chicken brands, formally issued an apology to Apollo Quiboloy and the Kingdom of Jesus Christ (KOJC) after a controversial social media post sparked heated online debates and legal threats. The apology came in response to backlash following an advertisement that many deemed offensive toward Quiboloy, the founder of KOJC, known for his strong religious influence in the country.
The incident highlighted the sensitive intersection of marketing, religion, and social media culture in the Philippines. This article delves into the details of the controversy, the official apology from Chooks-to-Go, and the broader implications for brand responsibility and religious respect.
The Controversial Post and Initial Reactions
The Post That Ignited the Debate
On social media platforms, Chooks-to-Go released an advertisement featuring the tagline "Sumuko sa Sarap" (Surrender to the Deliciousness). This ad sparked widespread reactions because of its perceived double meaning linked to Apollo Quiboloy and KOJC’s religious context. Many netizens interpreted it as a subtle jab or roast aimed at Quiboloy, igniting a heated debate online.
Several news outlets, including Bilyonaryo, documented the split between those who found the ad humorous and those who saw it as offensive to the religious leader and his followers.
Legal Threats and Official Responses from KOJC
Following the ad’s release, Quiboloy’s legal team reportedly threatened to file a lawsuit against the brand over what they viewed as defamatory content. According to reports from Abogado.com.ph, lawyers representing KOJC warned Chooks-to-Go about possible legal consequences if the offensive content was not retracted.
This legal warning increased pressure on Chooks-to-Go’s management, leading to swift corporate action to address the controversy.
Chooks-to-Go Issues Formal Apology
The Official Statement
On October 21, 2024, Chooks-to-Go publicly apologized to Apollo Quiboloy and KOJC. The brand’s CEO and owner expressed regret over the misunderstanding and assured the public that the advertisement was not intended to offend or disrespect any individual or religious group.
As reported by Politiko.ph, the company emphasized respect for all religious beliefs and affirmed its commitment to fostering harmony.
Key Points from the Apology
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Acknowledgment of the unintended offense caused by the ad.
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Assurance that the brand values diversity and religious respect.
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Commitment to review internal processes to prevent future miscommunications.
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Open invitation to KOJC and Apollo Quiboloy for dialogue and reconciliation.
Public and Media Reactions
The apology was covered widely in both mainstream and social media, with mixed reactions from netizens and stakeholders. Some praised Chooks-to-Go for taking responsibility promptly, while others remained skeptical about the sincerity of the apology.
The debate also reignited discussions about the role of humor in marketing, cultural sensitivities, and how brands should navigate potentially controversial content on social platforms.
About Chooks-to-Go and Apollo Quiboloy
Chooks-to-Go: The Company Behind the Brand
Founded by Ronald Mascariñas, Chooks-to-Go has become a household name in the Philippines as a leading roasted chicken chain. The brand is widely recognized for its catchy slogans and affordable, quality products.
Apollo Quiboloy and Kingdom of Jesus Christ (KOJC)
Apollo Quiboloy is the founder and leader of the Kingdom of Jesus Christ, a religious organization with a significant following in the Philippines and abroad. Quiboloy is a polarizing figure known for his outspoken religious views and political influence.
