How to Create a Pinterest Business Account in 2026

A Pinterest business account is a free account that gives bloggers, website owners, and creators access to Pinterest Analytics, business tools, and advertising options. You can create a separate business account on a desktop computer or convert your existing personal account using desktop or mobile. The right choice depends on whether you want to keep your personal Pins separate from your content or brand.

What is a Pinterest business account, and is it free?

A Pinterest business account is designed for people who publish content, promote a website, sell products, or market a brand. It lets you use Pinterest as a channel for reaching people who are looking for ideas, products, tutorials, and solutions.

Unlike a standard personal account, a business account includes access to analytics and business-focused features. These tools help you understand how your Pins perform and make more informed decisions about what to publish next.

Creating the account costs nothing. Pinterest does offer paid advertising, but you do not have to buy ads to use a business account or publish organic Pins. You can start with a blog, a website, or a creator brand and decide later whether paid promotion makes sense.

If your goal is to use Pinterest to grow a blog, start with our practical guide on how to use Pinterest for blogging. This account setup is the foundation, while your content strategy determines what you publish and how you turn discovery into website visits.

Pinterest business vs. personal account: What is the difference?

Both account types let you save Pins, organize boards, and discover content. The main difference is access to tools designed for measuring and promoting your own content.

The Creator Hub brings together creator resources, analytics, content tools, and trend information. Pinterest's official Creator Hub guide explains how to access it in the mobile app and review performance insights.

For a blogger, the business account is usually the more practical choice because it provides information about how content performs. A personal account remains suitable if you mainly collect ideas for private use and do not need business reporting.

Should you create a new account or convert your personal one?

Choose your account structure before following the setup steps. The best option depends on your existing Pins, followers, privacy preferences, and whether you want your personal interests associated with your public brand.

• Create a new business account: Choose this option if you want a separate profile for your blog, company, or creator brand. You will need an email address that is not already being used by another Pinterest account for this signup method.
• Convert your personal account: Choose this if your existing profile already represents your niche, your Pins are relevant to your audience, and you want to keep your existing followers.
• Keep your personal account separate: If you want both personal browsing and professional publishing, a separate business account gives you a clearer division between the two.

Converting an account keeps its existing Pins and followers, according to Pinterest's account setup documentation. However, conversion makes the account public, so review your profile and saved content before proceeding.

One important change: Pinterest no longer allows users to create new personal-to-business linked accounts through its former linking feature. Older linked accounts may remain connected until unlinked. Do not assume that the old linking workflow is still available when planning a separate business presence.

How do you create a new Pinterest business account on desktop?

Use this method if you want a fresh business profile that is separate from your existing personal account. Pinterest currently documents new business account creation as a desktop-only process, so use a computer for these steps.

Step 1: Prepare an email address

Choose an email address that is not already associated with an existing Pinterest account. A dedicated work email can make account management easier, particularly if you expect to work with collaborators or manage a brand.

If you manage an account for an employer or client, use an appropriate professional email and follow the business's access and security procedures. Avoid sharing your password with other people.

Step 2: Open Pinterest and start signup

1. Go to Pinterest's official business account instructions or open Pinterest at pinterest.com.
2. Click Sign up. If you are already signed in, log out first if necessary to see the signup option.
3. Choose Create a business account.
4. Enter your email address, create a password, and provide your age as requested.
5. Click Create account to continue.

Step 3: Build your profile

Pinterest will ask you to complete your profile information. Use the name people are likely to recognize, such as your blog name or business name, and choose details that accurately describe what you publish.

For example, a food blog might use a profile name such as Weeknight Kitchen and describe its focus as easy recipes and meal planning. Keep the information consistent with your website and other public profiles.

Step 4: Describe your business

Follow the prompts to describe your business and choose the options that best fit your work. Pinterest may ask about your business type, goals, or advertising intentions. Answer accurately rather than selecting options simply because they sound more professional.

Step 5: Choose where to begin

Complete the remaining prompts and choose where you want to start. Pinterest will take you to your new business account or the selected starting area. You can explore the dashboard and begin preparing your profile and content.

Expected result: You have a separate Pinterest business account. You can now develop its profile, create boards, publish Pins, and access the available business tools.

How do you convert a personal Pinterest account on desktop?

If your current profile already contains relevant Pins and followers, conversion is often the simpler route. You do not need to create a second profile or rebuild your existing audience from scratch.

Step 1: Review your account

Log in to the personal account you want to convert. Review your profile, boards, and saved Pins. Because business accounts are public, remove or reorganize anything you do not want associated with your public presence.

If your account is private, you must switch it to public before converting. If it is linked to another Pinterest account, Pinterest says you need to unlink it first.

Step 2: Open account management

1. Log in to Pinterest on your desktop computer.
2. Open the menu in the lower-left area of the screen.
3. Select Settings.
4. Choose Account management from the left-hand menu.
5. Find Convert to a business account and select Convert account.
6. Confirm the conversion when prompted.

Step 3: Complete the business setup

Follow the prompts to build your profile and describe your business. Select whether you intend to run ads, then choose where you want to start. These choices help complete setup, but selecting an advertising option does not mean you must immediately spend money on campaigns.

Expected result: Your account becomes a business account while retaining its existing Pins and followers. Review your public profile after conversion to make sure the information fits your website or brand.

How do you convert a personal account using the Pinterest app?

Mobile conversion is useful if you already have the Pinterest app and want to keep your current account. The exact appearance of menus may vary slightly by app version, but Pinterest documents the following route.

1. Open the Pinterest app and log in to your personal account.
2. Tap your profile picture in the bottom-right corner.
3. Tap your profile photo near the top-left of the screen.
4. Open Account management.
5. Tap Convert to a business account, then tap Convert account.
6. Enter your profile name and tap Next.
7. Enter your website URL if you have one, or skip that step if the option is available.
8. Choose the option that describes your business and tap Next.
9. Choose whether you want to run ads, then tap Done.

Expected result: Your existing personal account is converted into a business account. Your Pins and followers remain, but the account is public. If you cannot find the conversion option, update the app or use the desktop instructions and check Pinterest's official help page for current menu details.

What should you do after creating your business account?

Account creation is only the starting point. Before publishing regularly, complete a few practical setup tasks so visitors can understand your brand and you can measure how your content performs.

• Review your profile: Use a recognizable name, an appropriate profile image, and a clear description of your niche. Keep the details consistent with your website.
• Organize relevant boards: Create boards that reflect the topics you publish. Give each board a clear purpose instead of collecting unrelated subjects under one profile.
• Claim your website: If you own a blog or business website, follow Pinterest's verification process. This connects your site to your account and can provide access to website-related insights.
• Explore the Creator Hub: In the Pinterest app, open your profile and look for Creator Hub. Use its available analytics and trend resources to understand your audience and content performance.
• Publish useful Pins: Create Pins that lead to relevant pages on your site. Each Pin should accurately represent the destination rather than promising information the page does not provide.
• Check analytics over time: Review available impressions, engagement, and outbound clicks. Look for patterns across multiple Pins instead of judging your strategy from one post.

If you are still building your website's content plan, our guide to keyword research for beginners can help you identify useful topics before you start creating Pins. For a broader publishing plan, see our guide to creating a content brief.

What mistakes should you avoid?

A few common setup mistakes can make a new business account harder to manage or less useful for marketing.

• Trying to create a separate business account on mobile: Pinterest currently documents new business account creation as desktop-only. Use the mobile app to convert an existing personal account instead.
• Using an email already attached to another account: A new standalone business account requires an email address not already in use by an existing Pinterest account.
• Converting without checking privacy: Business accounts are public. Review your saved content and profile before switching.
• Expecting a new linked-account workflow: Pinterest no longer supports creating new linked personal and business accounts through the old feature. Decide whether to convert or create a separate account.
• Assuming a business account requires advertising spend: The account is free. You can publish organic content and use available business tools without purchasing ads.
• Skipping website verification: If your goal is blog traffic, leaving your website unclaimed means missing an important setup step. Follow the official verification instructions once your account is ready.
• Expecting instant traffic: Creating an account does not guarantee reach or clicks. Publish relevant content consistently and use the available analytics to learn what resonates with your audience.

When your profile is ready, the next step is to claim your website. This helps establish the relationship between your site and your Pinterest presence before you focus on improving Pins and measuring results.